May 25, 2018
Due to what have been called the "advanced requirements of the digital economy" there is an agreed need to upgrade the way in which businesses - and other organisations - collect, store, process, and particularly protect the personal information of customers, clients and consumers
GDPR is an attempt to harmonise the disparate data privacy and protection policies that exist across all the EU member states. It is a REGULATION - not a Directive - so that means it comes into force immediately and is legally enforceable from 25/5/18.
It applies to ALL BUSINESSES that handle personal data and it applies to ALL EU citizens, wherever they may be, so that even non EU based businesses are under the same obligation to protect the data of EU citizens.
There are punitive fines for breaching the regulation - up to 4% of global revenue or €20 million, whichever is greater.
The definition of personal data is now broader, meaning more data comes within the regulatory controls. The rules for obtaining valid consent have also changed - it must now be active not passive.
The new regulation includes:
So, make sure that your business is compliant and, as an individual, know that it is YOUR choice as to what and how information about you is acquired, stored and used.